One definition per number. One source behind it.
The commercial control room for Madverse — plan revenue, cohorts and migration, retention, acquisition and brand, assembled from the systems the numbers actually live in.
01Admin and leadership read the same metrics API. A wrong number is wrong in both places, and gets fixed once.
02Every figure carries its lineage: which upstream systems fed it, and how fresh each one is.
03Access is scoped by role at the serving layer — never a second, divergent copy of the data.